Mattel today opened the doors to a virtual museum that celebrates the 90th anniversary of Fisher-Price toys.. Fisher-Price is celebrating its 90-year legacy with a virtual toy museum that anyone with an Instagram account can explore. The Fisher-Price® Toy Museum Launches to Celebrate the Brand's 90-Year Legacy (Graphic: Business Wire) "The Fisher-Price Toy Museum was inspired by the idea that, whether you were born in the 1950s, 1980s or 2000s, everyone has a memory of their favorite childhood toy, and many of those are from Fisher-Price," said Chuck Scothon, SVP and Global Head of Infant and Preschool, … This first-of-its-kind virtual experience, which will be hosted on Instagram , enables visitors to relive their favorite toys through a curated exhibition. Mattel has announced the grand opening of the Fisher-Price Toy Museum, a first-of-its-kind digital experience and virtual museum designed to celebrate the brands 90-year legacy. Fisher-Price is going all out to celebrate 90 years of childhood happiness. Mattel, Inc. has announced opening of the Fisher-Price Toy Museum, a virtual museum designed to celebrate the brand’s 90-year legacy. Clear drinks signaled purity and health, so a clear soda seemed to be an excellent bet. The museum also includes a digital gift shop that offers an assortment of apparel, accessories, housewares and more, featuring vintage imagery from classic Fisher-Price toys. Nostalgia for Fisher-Price toys has been something of a theme recently: a recent ad from Orange in France gave its toy telephone a starring role. Here's a look at some of the 90 exhibits and some offerings in the digital gift shop. The virtual experience will be hosted on Instagram and enables visitors to relive classic Fisher-Price toys through a curated exhibition. Here's a look at some of the 90 exhibits and some offerings in the digital gift shop. Fisher-Price has been making toys for over 90 years. Toy manufacturer Fisher-Price, part of Mattel Inc., is celebrating its 90th anniversary with a virtual look at all its iconic toys. This first-of-its-kind virtual experience, which will be hosted on Instagram, enables visitors to relive their favourite toys through a curated exhibition. They toy company has created a virtual museum on Instagram that’s an explorable online archive. This dynamic informs the Fisher-Price Toy Museum, a celebration of the brand's 90-year history, developed with Wieden + Kennedy and hosted on Instagram. Fisher-Price is opening a virtual museum Thursday on Instagram to celebrate its 90 years of making toys. We're using cookies to improve your experience. Twitter. The museum also includes a digital gift shop that offers an assortment of apparel, accessories, housewares and more, featuring vintage imagery from Fisher-Price classic toys. Mattel, Inc. announced the grand opening of the Fisher-Price Toy Museum, a virtual museum designed to celebrate the brand’s 90-year legacy. BUFFALO, N.Y. (WKBW) — To celebrate Fisher-Price's 90th birthday, Mattel says it is opening up a virtual Fisher-Price Toy Museum. Fisher-Price launched back in 1930, and this virtual museum is their way of celebrating the company's 90th anniversary. The Fisher-Price Toy Museum is a virtual collection dedicated to celebrating the Mattel brand’s 90-year anniversary. In celebration of Fisher-Price's 90 years in the business, they've opened a virtual museum and gift shop on Instagram. The Fisher-Price Toy Museum is hosted on … More About Mattel Opens Virtual “Fisher-Price™ Toy Museum” on Instagram to Celebrate . The museum also includes a The Fisher-Price Toy Museum features more than 100 exhibits organized around the nine decades of its business, a press release announced. Mattel announced the grand opening of the Fisher-Price Toy Museum, a virtual museum designed to celebrate the brand’s 90-year legacy. More About Mattel Opens Virtual “Fisher-Price™ Toy Museum” on Instagram to Celebrate the Br. October 16, 2020. We love a good throwback. The museum also includes a digital gift shop that offers an assortment of apparel, accessories, housewares and more, featuring vintage imagery from Fisher-Price classic toys. The museum exists on Instagram with individual posts featuring images of Fisher-Price toys, organized by decade, with a caption that … In the 1990s, marketers were obsessed with the idea of purity. This first-of-its-kind virtual experience, which will be hosted on Instagram, enables visitors to relive their favorite toys through a curated exhibition. Nami Dockery, Share this story: Facebook. These Fisher-Price toys are just a few of the ones featured in a special virtual museum on Instagram. Mattel Opens Virtual “Fisher-Price™ Toy Museum” on Instagram to Celebrate the Brand’s 90th Birthday. This museum is hosted via Instagram, and it enables visitors to relive their favorite toys through a curated exhibition. Fisher-Price is opening a virtual museum Thursday on Instagram to celebrate its 90 years of making toys. It's split up into decade-specific "exhibits" which … Mattel has launched a first-of-its-kind digital experience for a curated exhibition of classic Fisher-Price toys from the past nine decades. Brief: Mattel's Fisher-Price toy brand is celebrating its 90th anniversary by opening a virtual toy museum on Instagram. There are over 90 exhibits including the rolling Snoopy Sniffer from 1938 and wearable Roller Skates, introduced in 1983. Toy manufacturer Fisher-Price is celebrating its 90th anniversary in a very 2020 way, with a virtual museum. Mattel, Inc. (NASDAQ: MAT) announced today the grand opening of the Fisher-Price Toy Museum, a virtual museum designed to celebrate the brand’s 90-year legacy. In honor of the brand’s anniversary year, the “Fisher-Price Toy Museum,” a virtual museum hosted on Instagram, will feature more than 90 different exhibits organized by decade, enabling visitors to easily locate the vintage toys from their childhood. Mattel has announced the grand opening of the Fisher-Price™ Toy Museum, a first-of-its-kind digital experience and virtual museum designed to celebrate the brand’s 90-year legacy. The virtual toy museum gives kids—and kids at heart of all ages—the chance to look back upon Fisher-Price toys from the past nine decades and much more. And now, Mattel, who purchased Fisher-Price in the early ’90s, decided to celebrate that near-centennial anniversary by launching a first-of-its-kind virtual museum for the best toys they’ve created in the past 90 years, or nine decades. ; The museum is linked to a virtual gift shop that sells limited-edition apparel, accessories and housewares from Mattel's e-commerce site. Fisher-Price Opens Virtual Toy Museum FISHER-PRICE HONORS ITS 90TH ANNIVERSARY WITH A UNIQUE EXPERIENCE FOR CONSUMERS. Ninety toys from each decade of the last 90 years can be found, each with a description and picture. Mattel has announced the grand opening of the Fisher-Price™ Toy Museum, a first-of-its-kind digital experience and virtual museum designed to celebrate the brand’s 90-year legacy. 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